Local SEO / GBP Optimization
Daily, countless individuals search for neighborhood establishments. Shockingly, nearly 9 out of 10 local mobile search inquiries result in an in-person visit or phone conversation within one day.  Ramp up your local business visibility and target quality customer in your vicinity with local search engine optimization efforts.
Looking to increase your company’s visibility in the online world? Forget the old-school approach of traditional SEO; it’s time to switch gears and explore the exciting world of local search engine optimization. By honing in on specific geo-specific search queries and “near me” inquiries, you can take your brand exposure to the next level and become more easily accessible to local prospects in your online community. Let Google local SEO help you increase your presence beyond your storefront and show the online world what you’ve got to offer!
What are local SEO ranking factors?
Google looks at various local SEO ranking factors to determine your search rankings. These include:
- Google My Business listing
- Name, address, and phone number consistency in local business citations
- Domain authority
- Quality of local search citations
- Keywords
- Click-through rate from search results
- User experienceÂ
- Review quality, velocity, and diversity
How to do Local SEO?
Local SEO leverages various local digital marketing tactics for businesses to increase their visibility on Google and other search engines. Tactics may include:
- Optimizing your website
- Claiming your local directory listings
- Optimizing your Google My Business profile,
- Create content tailored to local audiences
- Build local citations
- Engage customers with review sites
- Online reputation management
- On-page SEO
By leveraging these tactics together, you can improve your overall Local SEO performance.
Local SEO helps your business appear in Google Maps and local search results so that nearby customers can find you. It’s crucial for small and service-based businesses looking to attract more local leads.
Typically, small businesses begin seeing results in 2-3 months, with significant gains by 6 months.
Complete all fields, add photos, update your hours and services, and regularly post updates. Encourage reviews and respond to them.
Complete all fields: name, address, phone number, website, hours, business category, services, and business description.
High-quality photos increase engagement, make your listing more appealing, and can improve search rankings.
At least once per week to keep the profile active and engaging for both customers and search engines.
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