The main difference is that SEO targets broad, global keywords, while local SEO focuses on location-specific keywords. For example, a bakery in Austin, TX would target “bakery in ATX” or “best cakes in Austin.”
Local SEO also relies on Google to improve visibility in local search results by optimizing business information and posts.
In short, traditional SEO targets wider searches, while local SEO focuses on driving traffic from a specific geographic area.