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Content Marketing

Content marketing is a type of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

To be effective, content marketing must be strategic, delivering value at every touchpoint in the customer journey. It must also be consistent, meaning that it aligns with the brand’s voice and story. And it must be relevant to the needs and interests of the audience.

Content marketing can help build relationships with customers and prospects, drive website traffic and sales, and build brand awareness and equity.

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